
How a Chef’s Philosophy Can Improve a Brand’s Creative
Are you sitting there scratching your head, wondering what the connection is between a chef and your brand? The answer is simple: more than you realize.
“Mise en place” is a French culinary term meaning “putting in place” or “everything in its place.” It’s a way to concentrate the mind on what is being done with sustained excellence and zero distraction.
When this philosophy is applied to creative, the results are 5-star. Discover the 3 principles of “mise en place” that create a recipe for success:
- Prep the way to success
- Make process the creative muse
- Stay present to ensure maximum performance
“PulseCX focuses not only on understanding our customers and how they interact with our brand, but also ensures these insights are the key drivers to every solution we execute.”
Mike Adatto, Head of Market Access Business Unit, Ferring Pharmaceuticals
“PulseCX has shown us the value of the patient journey. By viewing each of our stakeholders as characters and understanding their stories, you can tap into a deeper insight and offer a program that gives you a competitive advantage.”
Eric Monzon, Senior Director, Market Access-Operations, OptiNose
“From pitch to campaign execution, the PulseCX team has been about creating experiences. They have consistently demonstrated a deep understanding of our customers and have been a key partner in our ability to drive switch-worthy differentiation based primarily on patients’ experience with us and our brand.”
Michael Adelman, Senior Vice President, Commercial Operations, Aptevo Therapeutics
“The level of senior-management engagement on our business is refreshing. PulseCX provides top-level talent in a package that’s personalized and customized to our specific needs.”
Kelley Lipman, President, Chief Executive Officer, Neodyne Biosciences
“PulseCX reflects the future of healthcare marketing. They’re one of the few agencies that truly ties together customer insights, brand building, and measurable execution to deliver real results.”
Rodney Long, Director Oncology Marketing, Astellas Pharma China
“What sets PulseCX apart is their disciplined approach to uncovering deep customer insights that unlock the customer experience, drive engagement, and achieve the desired behavioral change.”
Don Apruzzese, previously consumer Marketing Lead, Neuroscience Business Unit at Shire Pharmaceuticals