
Getting Started With Influencer Marketing
Influencer marketing. You’ve most likely heard this term tossed around a few times. But what is it, and how can you use it to build brand awareness and loyalty?
By having a deeper understanding of influencer marketing and knowing the 3 main components it takes to be an influencer, you can make a true impact on your business goals.
The best way to get started with influencer marketing is to follow this 5-step framework:
- Define your online audience and determine their behavior
- Identify the right influencers
- Monitor your influencers to ensure they are the right fit
- Build a relationship with your influencers
- Track your influencer relationships
“PulseCX focuses not only on understanding our customers and how they interact with our brand, but also ensures these insights are the key drivers to every solution we execute.”
Mike Adatto, Head of Market Access Business Unit, Ferring Pharmaceuticals
“PulseCX has shown us the value of the patient journey. By viewing each of our stakeholders as characters and understanding their stories, you can tap into a deeper insight and offer a program that gives you a competitive advantage.”
Eric Monzon, Senior Director, Market Access-Operations, OptiNose
“From pitch to campaign execution, the PulseCX team has been about creating experiences. They have consistently demonstrated a deep understanding of our customers and have been a key partner in our ability to drive switch-worthy differentiation based primarily on patients’ experience with us and our brand.”
Michael Adelman, Senior Vice President, Commercial Operations, Aptevo Therapeutics
“The level of senior-management engagement on our business is refreshing. PulseCX provides top-level talent in a package that’s personalized and customized to our specific needs.”
Kelley Lipman, President, Chief Executive Officer, Neodyne Biosciences
“PulseCX reflects the future of healthcare marketing. They’re one of the few agencies that truly ties together customer insights, brand building, and measurable execution to deliver real results.”
Rodney Long, Director Oncology Marketing, Astellas Pharma China
“What sets PulseCX apart is their disciplined approach to uncovering deep customer insights that unlock the customer experience, drive engagement, and achieve the desired behavioral change.”
Don Apruzzese, previously consumer Marketing Lead, Neuroscience Business Unit at Shire Pharmaceuticals