Getting Started with Influencer Marketing

Getting Started With Influencer Marketing

Influencer marketing. You’ve most likely heard this term tossed around a few times. But what is it, and how can you use it to build brand awareness and loyalty?

By having a deeper understanding of influencer marketing and knowing the 3 main components it takes to be an influencer, you can make a true impact on your business goals.

The best way to get started with influencer marketing is to follow this 5-step framework:

  1. Define your online audience and determine their behavior
  2. Identify the right influencers
  3. Monitor your influencers to ensure they are the right fit
  4. Build a relationship with your influencers
  5. Track your influencer relationships
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