Can David Beat Goliath in Pharma Marketing?
You may be a smaller pharmaceutical brand, but that doesn’t mean you can’t take on the big boys. In today’s market, the size of your company is no big deal; it’s value that matters.
Of course, you don’t have the luxury of playing it safe and being conservative. But you can outperform larger competitors if you follow these 6 key action steps:
- Own something your competitor can’t
- Win the experience battle
- Leverage your size advantage
- Tap into the power of your influencers
- Digitally level the playing field
- Be fearless
