5 Things You Should Be Doing With Your Customer Journey Maps
Is your company focused on customer experience (CX)? Have you developed a customer journey map with Key Impact Moments and in-depth stakeholder personas?
If you answered “yes” and “yes,” the next step is to integrate these deliverables into your brand-planning process and use them to inform key tactical solutions that will enhance your value proposition.
But did you know these deliverables can also be useful in ways you may not have even considered? Here are 5 important things you should be doing with your customer journey maps that can impact your business:
- Empower HCPs with patient insights they would never have known
- Create real-world patient experiences to transform your sales force
- Tailor your brand’s value proposition to unique stakeholder needs
- Target your search and media planning around Key Impact Moments
- Invest in the Key Impact Moments where you have the greatest opportunity to win
